For the winter 2011 Marie Jo is inspired by the "Otherland". A theme that captures the inspiration, an ode to a world of images, emotions and memories. The Marie Jo woman is generously spoiled with more noble materials. And you can take that quite literally. For the collection of Florence fine outgoing lace was used, which comes from the same producer as one that provided the lace used for the dress of Kate Middleton married.
Otherland
The Otherland theme comes in three flavours:
Tale endless: a strange world where imagination serves as inspiration; where the personality and style are essential. Where it is allowed to be a little more eccentric, without being outrageous.
Moon bath: a world of dreams who refers to space, the size of the universe. Rather romantic, light and delicate in terms of design and ambiance.
Nomads: an original world of imaginary lands, fictional tribes and humans strange. Visible ethnic influences: non-traditional, but it is combined with details and elements of fauna and flora. This goes beyond traditional patterns and shapes, with adventurous contrasts, provocative patterns and original color combinations.
On Marie Jo
Marie Jo caused a sensation in the world of lingerie at the launch in 1981, because of the originality of the models at the time: perfectly fitting bras and panties in trendy fabrics and colours. Today Marie Jo is a name on the market.
Marie Jo is superb, elegant designs for the modern Marie Jo woman, which is naturally spontaneous and chic. She lives her life with passion and flair, knowing that the essential thing is not perfection, but always be yourself. Lingerie is a party - and must be an extension - of his personality.
Marie Jo offers the sophisticated woman collections magnificent season after season, showing again and again the ultimate sense of genuine luxury and quality in every detail. Marie Jo creations are designed on the wave of the latest trends and are always the result of a process of intensive development. In respect of traditions, but never nostalgic. On the contrary, the emphasis is strongly on the originality, the future with confidence.
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